Vuba: A Brand Refresh for a Sustainable Future

Vuba is a company revolutionizing urban mobility with Automated Transit Networks (ATN). Their innovative system of self-driving Pod Cars and elevated Guideways offers a solution to urban congestion and environmental pollution. We were tasked with refreshing Vuba's brand identity to reflect their cutting-edge technology and commitment to a sustainable future.

Crafting a Cohesive Brand Identity:

We conducted a comprehensive brand redesign in collaboration with Odegard & Co., focusing on crafting a strong visual language through a comprehensive brand package:

Brand Package: This core package included several key elements:

• Wordmark & Combination Mark: We developed a new word mark that is sleek, modern, and reflects the company's forward-thinking approach. Additionally, we created a combination mark that combines the word mark with a symbolic element, further solidifying brand recognition.
• Icon & Favicon: A distinct icon set visually represents key aspects of Vuba's ATN, simplifying information for users. The favicon ensures immediate brand recognition on digital platforms.
• Network Visualization: Playful and engaging graphics were created to depict Vuba's network of Pod Cars and Guideways. These visuals effectively showcase the innovative design concept in a way that is both informative and appealing.
• Brand Book: All our design elements were meticulously compiled into a comprehensive brand book. This document serves as a guide for consistent brand application across all platforms.

Fine-Tuning for Brand Cohesion:

‍We meticulously reviewed all brand elements, ensuring consistency and cohesiveness throughout all applications.   This attention to detail ensures that Vuba's brand presents a unified and impactful message.This refreshed brand identity positions Vuba as a leader in sustainable urban transportation, ready to revolutionize the way we navigate our cities.