A Digital Feast on the Beach: Building the Brand for Tentaciones Ibéricas

Located front and center on Gran Canaria’s iconic Las Canteras beach, Tentaciones Ibéricas is a Spanish restaurant known for its mouthwatering Jamón Serrano and warm hospitality. Despite its prime location and loyal customer base, the restaurant lacked a cohesive brand identity—online and off. With a limited budget, they needed a strategic and visually compelling solution to attract, engage, and retain both tourists and locals.

Bringing Flavor to the Forefront: Brand Identity with Purpose

Our approach began with a new logo rooted in the restaurant’s best-selling product—Spanish ham. Designed to be clean, recognizable, and budget-friendly, the logo captures the rich tradition of ibérico cuisine while staying modern and flexible for digital and print use. The visual identity set the tone for a stronger, more unified presence across all platforms.

Serving Up Visual Storytelling: Weekly Shoots & Content Creation

To bring Tentaciones Ibéricas to life online, we produced professional photography through weekly sessions, highlighting their signature dishes, vibrant ambiance, and beachfront views. These assets were used not only on social media and Google Business but also for billboards and in-house promotions—ensuring every customer touchpoint reflected quality and authenticity.

Feeding the Feed: Social Media Management with Local Flavor

From Instagram and Facebook to TikTok, TripAdvisor, and Google, we managed the restaurant’s social media presence with consistent content, engaging reels, and strategic collaborations. Our goal was more than visibility—it was connection. By partnering with local influencers, celebrities, and politicians, we generated organic buzz and drove real foot traffic to the restaurant.

Designing for Consistency and Community

We also provided graphic designs services for events and seasonal announcements, keeping visuals on-brand and timely. Each post, story, and flyer reinforced the restaurant’s identity, helping build customer loyalty and recognizability in a competitive beachfront market.

The Result: A Unified, Delicious Digital Presence

Tentaciones Ibéricas now stands out with a clear, memorable brand and a vibrant online presence that mirrors its real-world charm. From logo to reels, every element works together to invite locals and travelers alike to savor authentic Spanish cuisine—right on the shores of Las Canteras.