MOTOR GC: Building a Brand of Adventure and Authenticity

‍MOTOR GC, a startup motorcycle rental company based in Las Palmas, Gran Canaria, partnered with us to launch their brand from the ground up. With a passion for exploration and a mission to deliver unforgettable island experiences, they needed a cohesive visual identity that reflected the thrill of riding through Gran Canaria’s stunning landscapes.

Capturing the Spirit of the Ride

‍Our engagement began with a professional photography session, capturing the personality and polish of MOTOR GC’s rental fleet. These high-quality visuals served as the foundation for all branded materials, helping communicate the excitement, quality, and local flavor that define the MOTOR GC experience.

A Cohesive Brand Rollout

‍We designed and produced essential collateral to establish MOTOR GC’s presence both on the street and online. This included business cards, a tri-fold brochure, and a large-format billboard. Each piece was carefully crafted to reflect the brand’s adventurous spirit and maintain consistency across all touchpoints. From layout to typography, every detail was aligned with MOTOR GC’s visual identity, built upon their existing logo and color palette.

Beyond Design: Full-Service Execution

‍Understanding the importance of seamless execution, we went beyond design to manage print production, coordinate logistics, and oversee the professional installation of the billboard. We also supported their digital visibility by assisting with their Google Business Profile, ensuring customers could easily find and connect with them.

Positioned for Impact

‍By establishing a bold, professional, and visually consistent brand from day one, MOTOR GC is now positioned to capture the imagination of both tourists and locals alike. With a strong foundation and a clear identity, they are ready to grow their presence and invite more riders to experience Gran Canaria like never before—on two wheels.